Craft

Wheat flour is entering a new era of demand segmentation. Small, specialized millers and bakers are bringing flavorful and healthy new attributes from farms to consumers.

Have you caught the bread-baking bug? When shopping in a big-box grocery chain, do you gravitate towards the artisanal multigrain sourdough loaves?

Chances are, if you’re reading this publication, your interest in wholesome food and ecological farming has morphed from curiosity into purchasing decisions, in some shape or form. Maybe it’s impacting your investment preferences too, in which case it’s important to understand both the opportunity and the limitations for growth in craft wheat milling and baking businesses right now.