Data Modeling + Branding = Market Development

Commodity marketing is only about liquidity and profit-maximization. Value creation brings in the right storytelling, and data to back it up.

Over the years, many have tried to ‘tell the story’ of modern agriculture. Those stories all carry a similar tone that seems to speak to producers, more so than consumers.

This research series seeks to unveil opportunities to create new revenues for farmers and the supply chain, in addition to the base value for commodities. Tapping into these new demand…