Exploring Clean Label

Consumers are sifting through more health and ingredient claims on foods than ever before. Ethics and values labels are the next frontier.

‘Clean label’ refers to specific claims across a spectrum of natural food products (NFP), spanning many individual definitions. Like most NFP category claims, ‘clean label’ has no regulated oversight on its use.

Certified organic is the only label claim that is overseen and regulated by federal agencies, like the USDA and the Canadian Food Inspection Age…