Prairie Routes Research

Prairie Routes Research

Share this post

Prairie Routes Research
Prairie Routes Research
How to Bonus ESG in Grain Origination

How to Bonus ESG in Grain Origination

Markets seeking a feedback loop about soil health and emissions on farms can be served at scale by supply chain partners, provided the right incentives are in place.

Brenda Tjaden's avatar
Brenda Tjaden
Jan 05, 2024
∙ Paid
6

Share this post

Prairie Routes Research
Prairie Routes Research
How to Bonus ESG in Grain Origination
Share

One of the biggest barriers for industrial agriculture to reduce its greenhouse gas (GHG) emissions is the compensation structure of front-line sales people and farm advisors. Until this changes, corporate declarations will fail to translate into progress.

The grain business has always been highly incentivized around profit and loss (P&L) outcomes. Introducing ESG (environment, social, governance) criteria to bonus structures could immediately kickstart progress to monetize regenerative agriculture.

Keep reading with a 7-day free trial

Subscribe to Prairie Routes Research to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Brenda Tjaden
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share