How to Market Canola Right Now

The production of canola tends to be so easy, that by contrast, marketing it can seem really hard. Even at historically high price levels, the pressure to ‘get it right’ is intense.

Canola is King

In western Canada, canola drives success for modern commercial grain farms. Productivity, profitability, and acres have steadily increased in recent decades, on the heels of modern seed and crop protection offerings from life sciences companies.

With the tools of modern farming, growing a crop of canola has become almost bulletproof, with l…