Market Access & Traceability

It is one thing to observe that there are growing markets for food originating from specialized farming systems, and quite another to tap into them.

The grading system alone doesn’t enable grain to be sold into fast-growing new markets, because it doesn’t communicate anything new about production. Grain traders often conclude, therefore, that nobody’s willing to pay for segregation of grain with novel attributes.

The new information that the markets want with grain is about food safety and field acti…