Marketing Beyond Organic

Food ingredients raised regeneratively could be cleaner and more nutritious than certified organics, even with small amounts of chemical inputs used.

When consumers choose certified organic over the alternatives, they expect them to be:

• Produced closer to home;

• Free from pesticide residues; and

• More nutritious.

In fact, these claims can’t be validated and are often non-existent in foods labeled certified organic today.

Background

Over recent decades, the trade in organic grain ‘commodified.’ Initially that…