Marketing Regenerative Wheat Flour in the United States
Finally, a commercial-scale grain origination program that sells field management practices to food buyers.
‘Marketing’ has always been a point of confusion in the world of commodity grain.
Farmers confuse grain elevators as their market, when ultimately, it’s consumers and broader society that dictate value and spark trends.
Commercial intermediaries just want to manage costs, when they could create market value from production reporting in some cases.