MRV and More New Ways of Marketing Food in Agriculture
Scoring fieldwork for ecological market credentials is part of the monetization process for active restoration of farmland.
There is a new language coming together to match up environmental concerns with production agriculture. It might seem silly, and daunting, to conventional grain marketers especially. It’s also highly unfamiliar, since none of the new attributes that buyers are seeking are accounted for in the current grading systems.
Few people wake up one day and decide…
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