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Prairie Routes Research
MRV and More New Ways of Marketing Food in Agriculture

MRV and More New Ways of Marketing Food in Agriculture

Scoring fieldwork for ecological market credentials is part of the monetization process for active restoration of farmland.

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Brenda Tjaden
Feb 02, 2023
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Prairie Routes Research
Prairie Routes Research
MRV and More New Ways of Marketing Food in Agriculture
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There is a new language coming together to match up environmental concerns with production agriculture. It might seem silly, and daunting, to conventional grain marketers especially. It’s also highly unfamiliar, since none of the new attributes that buyers are seeking are accounted for in the current grading systems.

Few people wake up one day and decide…

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