Protecting Corporate Brands

The marketing world is facing a monumental shift as complaints rack up against companies for corporate greenwashing. Transparency is the next big play.

Greenwashing: the practice of misleading consumers with false environmental claims in advertising corporate brand activities and business impacts.

The Federal Trade Commission (FTC) in the U.S. follows the Green Guides to investigate complaints, which are being updated right now for the first time since 2012. A lot has changed since then including the w…