Regeneration At Scale

Regenerative farming is far from a niche practice. At the current rate of expansion, it may soon be mainstream - in fields, and on store shelves.

Judging by the claims of emerging third-party regenerative agriculture certifications, and the progress of government payment programs, there are already tens of millions of acres of farmland deploying regenerative agriculture systems across North America. New funding programs are unlikely to slow down.

World-renowned wellness leader Sadghuru linked soil health to human happiness in this focused campaign, and is spreading the message to his billions of students and followers around the world. What’s well understood from experience by everyone who has already embraced biodiversity and/or animal integration in farming - is now catching hold in all other circles of society.

Hollywood efforts like Common Ground, currently screening across North America, join governments, philanthropists and public-private partnerships in drawing additional attention and funding to the transition away from intensive monocropping. This is all shaping up to be an unprecedented financial effort by governments, industry partners and alternative finance to change farming behavior.

In the language of economics, there is underway a shift in the supply of products grown on land with improved ecological function.

Finance views the data that validates outcomes as a new asset class.

Public markets are seeing purchasing and investment options that have never existed before.

Accelerating Momentum

The title of this recent podcast from Investing in Regenerative Agriculture and Food says it all: ‘if you like sick people and climate chaos, keep investing in chemical agriculture.’ Common Ground producers Josh and Rebecca Tickell talk with uncommon sophistication about soil ecology, supply chain traceability technologies, nutrition, finance and resource economics… creating magical potential for their film to spark new consumer trends.

Especially for anyone still questioning the negative impact of modern agriculture on the environment and human health, this podcast is well worth a listen. We all need to prepare for the macro and micro-economic shifts to come as momentum in regenerative agriculture accelerates in the months and years ahead, as this film: