Value vs. Volume

There’s an old saying that wheat is “13% protein and 87% politics.” What lies in between?

Now and in future, ‘value’ in agriculture and food supply chains is being dictated by:

• Environmental impact, from seed to plate;

• Nutritional qualities that cannot be seen and don’t count in standard grades;

• Social attributes such as working conditions and community impact.

‘Volume’ has become uninteresting to consumers and society – and herein lies the crux…