Farm Data's Journey to the Bank

Some farms are being paid new money for field records today… proving that management changes can create new markets for grain.

Context

In many ways, farmers are worried about sharing data. From a certain angle, it can appear that governments and corporations could use it to dictate land management practices in the future.

That’s most likely true… and unstoppable. The fact of the matter is that satellite imagery can validate how individual fields have been managed, and there’s no …