Marketing Regenerative Wheat Flour in the UK

A new marketing channel in the United Kingdom is paying a 25% premium for wheat from advanced regenerative fields. The bread and flour is sold in more than 400 stores, restaurants and bakeries.

Over the past 15 years, Wildfarmed in the UK has grown a farm, marketing, milling, and distribution business, centered around regenerative land management practice adoption.

Rather than creating a definition or following a protocol, Wildfarmed is based on standards of care. Over multiple years, the farmer sellers:

• Intercrop with pulses, other companions o…